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Customer Loyalty

Keep your customers coming back with our intuitive customer loyalty app, used by businesses across all hospitality sectors including restaurants, pubs and bars.

Drive repeat business with engaging reward schemes that your customers can’t say no to with the Kobas Customer Loyalty program, featuring a branded restaurant loyalty app and complete campaign management.

Discover a white-label application that meets your brand requirements using your logo, colour palette and selected style guide.

Our customer loyalty platform is hosted within the Customer Interaction Centre (CIC) as a progressive, mobile-first, web application. It scales perfectly to look and feel like a mobile app and with the same usability, but without the timely app install. However, it can be accessed via a PC, laptop, or tablet device too.

Simply promote your loyalty app on your website, social media or use QR codes across online channels and offline materials to navigate customers directly to your loyalty web app.

Whilst the app looks appealing to your guests, we’ve also ensured that it’s easy to setup, manage and use. Within a customer’s account, they’ll have access to a hub of information and actions including monitoring next rewards, reward redemptions, nearest venues, reservations, profile settings and more.

The Kobas products are seamlessly connected, allowing you to gain full transparency into the effectiveness of the Kobas customer loyalty platform by utilising the customer engagement insights available. Understand how much revenue your loyal customers generate your business, how many inactive users you have in the system and what loyalty offers are the most effective.


Redeem options

Collecting points and redeeming a reward is efficient for everyone when using our loyalty app. This action can be completed in your venue, or online, by scanning the branded loyalty card or the unique QR code found in the customer’s account. The Kobas system will do the rest, updating their loyalty account and order amount automatically. It’s quick, simple and doesn’t interrupt the flow of service.

To increase speed of service even further, or to help a customer who doesn’t have access to their QR code, points can be added to their account later using the unique code on their receipt.


Tailored rewards

Gain full control over the reward thresholds you want to launch for your customers. Once your customers hit the threshold set, the applicable reward will be added to their account. Kobas supports a variety of rewards for you to choose from including monetary discounts, meal upgrades or a free product. The choice is yours!

Push footfall during quieter days of the week with our point boosters feature, allowing you to create targeted campaigns specifically for loyalty users. Similarly, you can also incentivise the purchase of specific items by offering additional points for each one purchased. Who doesn’t enjoy a few extra loyalty points here and there?!

Connected approach

The core benefit of having a complete hospitality system in place and hosting all customer-facing solutions in one space (the Customer Interaction Centre), is the connected approach operators and their customers experience.

For example, when your guests use the mobile ordering app or delivery platform to place an order, all purchase information will be tracked and the applicable reward points will be added to their loyalty account.

When a customer registers for an account, we’ll automatically create a new profile in the Kobas CRM system too. All future spending and loyalty activity will feed into their profile seamlessly, providing you and your team with enhanced transparency into spending, visiting and loyalty activity.


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