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Pizza Rossa & Kobas – A loyalty match made in heaven

Daisy Lang
15 Jan 2015 3min read

Kobas were delighted to spot Pizza Rossa bigging up their loyalty scheme in today’s Propel Info newsletter. Pizza Rossa came on board as part of the Kobas family last summer and now use Kobas Cloud and EPoS systems in all their venues – maximising operational efficiency and benefiting from joined up functionality across their business with Kobas.

Pizza Rossa customers love Kobas too (even if they don’t know it!), as proved by our industry leading loyalty system that Pizza Rossa were keen to shout about. Read what they have to say about it below:

Pizza Rossa claims first-of-its kind rewards scheme: City of London-based, artisanal pizza-by-the-square-slice business Pizza Rossa has claimed a first-of-its-kind rewards scheme.

‘Pizza Rossa Rewards’ is a loyalty scheme that does away with ‘yet another loyalty card to carry around, leave behind or even lose’, employing instead state-of-the-art technology which uses an Oyster or a contactless bank card to register customers. By simply tapping their chosen card on the fully integrated till reader, and entering their email address, the two-step account creation allows customers to become registered in less than 30 seconds and start accumulating points straight away (worth £0.10 per £1 spent).

Customers then receive an email with an invitation to complete their registration on the website by logging into so that they can monitor the points earned, receive money off vouchers to spend in-store and exclusive rewards. Rewards include personalised discounts and vouchers and can also be exchanged for all Pizza Rossa’s products and retail items on sale in store.

Corrado Accardi, founder of Pizza Rossa, said: “As a growing business, we wanted to have a sleek and fast system to operate a loyalty scheme, as we would rather have our staff interact with the customers and offer them flexibility to accumulate points on every single purchase in our stores. Customers love the simplicity and speed of the system, and the ease of getting their rewards. We have only been open for seven months and have two units. Now we have a solid foundation for a loyalty scheme in preparation for our planned roll out.”

If your business is ready for a cutting edge loyalty and hospitality management system used by leading industry players such as Be At One, Adventure Bar, Poncho8 and Red Mist Leisure, then drop us a line.

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