Customers are the lifeblood of every business and their expectations are getting higher every day. While your staff are the face of your customer experience, Kobas works behind the scenes to help make every interaction perfect and keep your business ahead of the game.
We understand there isn’t a one size fits all approach to your customer interaction, so you’re able to pick and choose the elements of our Customer Interaction Centre that fit best with your brand, adding in others later if and when needed.
The Kobas Customer Interaction Centre (CIC) includes the following, with more elements being added all the time:
With so many ways of learning about your customers, the Kobas CRM offers an incredibly insightful view into the interaction you have with your customers. This allows you to make the best decisions when looking at which events to run, promotions to offer and even where to open your next location.
Most of these features are created by the Kobas team, though we do work with selected partners where it makes sense, and you can always be sure that all the relevant parts of your system will talk to each other. This gives you a single source of truth for all your engagement with your customers in one place.
Loyalty schemes have been around for years, since the days of Green Shield Stamps, and today 85% of households in the UK are members of at least one loyalty scheme, with 29% of people carrying five or more cards on their person. The good news is that loyalty schemes have come a long way since the stamp days of the 50s and 60s. Today, Kobas loyalty schemes allow customers to identify themselves either directly from their smartphone, or with a branded physical card, and of course their purchase history and reward status information is all held securely online.
For every £1 your customers spend, they’re given one loyalty point. Kobas then offers loyalty point boosters which can add point multipliers to drive trade at quiet times of the week, or to incentivise the purchase of particular product lines. Customers accrue points on every purchase working towards reward thresholds, which trigger a voucher when reached. Vouchers can reward customers in a variety of ways, from a simple monetary discount on their next purchase, through meal upgrades or a free side – the options are endless.
Kobas provides a variety of deep integrations with specialist services, which ensure your customers have a smooth experience no matter what kind of venues you operate. Gone are the days of having to piece together customer information from a range of services – Kobas brings it all together. Some of our preferred partner integrations are detailed here to give an idea of the benefits Kobas offers when placed at the centre of your operation.
In the modern day, Wi-Fi seems nearly as important as air and water, so offering it to your customers is almost a must have. Kobas has partnered with Wireless Social, the providers of frictionless guest Wi-Fi, which yields valuable customer information, including dwell times, into the Kobas CRM.